Why invest in content marketing services?
The average reader is drowning in content. Recent data indicates that content consumption has already reached or is nearing saturation levels. But media consumption is growing faster and user-created content in niche topics is expected to lead the charge going forward. This means that businesses have a window of opportunity to capitalize on great content to drive brand awareness, recognition and loyalty. All you need to do is to invest in truly value-laden content that may be difficult to generate in-house. Credible content helps you built brand authority, that can be even more valuable than conversions in the long run.
What makes our content marketing services unique?
At CurationChamp, we are focused on building a unique, valuable, relevant, and consistent voice for your brand. Our focus is fine-tuned to attract and retain a clearly-defined audience. Decades of experience in content marketing has helped us define a process that adapts the content marketing strategy to your unique brand vision. We can help you creating, distribute, promote, and measureg marketing material to meet specific campaign and brand objectives.
Content Marketing Strategy
Our content strategy begins with figuring out what your company's goals are and how the content process can help you reach them. The marketing experts at CurationChamp have specialized knowledge in matching different types of content with different platforms to generate the right resonance., We can help you with keywords/topics to utilize, when and where to post, how to market, and what performance metrics to monitor. As per standard content strategy paradigms, we focus on the four key elements: brand positioning, owned media value proposition, business case, and strategic planning to drive brand visibility.
Our content is guaranteed to reflect the current and pressing preoccupations of your target audience. Our team of skilled writers and designers provides a variety of content kinds that are tailored to your content strategy. Long or short-form blogs, social media posts, infographics, ebooks, case studies, and more. Every article is reviewed by our editorial or content development team to ensure that it is aligned with your brand vision and adheres to our exacting standards.
We optimize your content reach the widest possible target audience. We take care of connecting the right keywords, adding meta and title tags, relevant links and more. For greater user engagement, we also optimize headlines for increased CTRs and visual pictures.
Great content is just one part of the equation. You also need to know how to promote it through a range of diverse channels. Fortunately, a multi-channel approach is an integral part of our content promotion plan. Our key distribution services include distributing blog articles and other resources through both paid and organic channels, including pay-per-click advertising, influencer outreach, PR, social media, email marketing, and syndication.
Regular content maintenance and updation is a crucial part of any effective content management strategy. Businesses are often confused with questions like:
How frequently should you update existing content?
When is it OK to remove content from your website?
Do you delete or archive content when you remove it?
We offer end-to-end contact management services that take care of all of your concerns.
Why choose us?
Beyond the obvious benefits offered by content marketing services, you can expect to derive a number of additional advantages by partnering with us. These include
Expand Your Website’s Reach
Adding content to your website is an excellent strategy to increase organic traffic. Traffic from your social media accounts, traffic from paid advertising, traffic from email sends, and so on are all examples of indirect traffic. Organic traffic generates leads on a regular basis for little or no cost to you.
We have a staff of experts who are capable of driving both direct and indirect traffic.
Convert More Leads for Less Money
Content, particularly written content, is a low-cost technique to create leads. It is much less expensive than internet advertising and traditional outbound marketing. Ad campaigns eventually stop, but your content stays available unless you decide to take it down.
Ensure Customer Delight
More than just generating new leads, a continuous flow of original content is essential to your brand’s SOV (Share of Voice). It can also be used to continuously maintain contact with existing customers. You could, for example, create a customer-focused email using your most recent blog posts. Our content creation team can assist you in creating/ updating customer-friendly web assets for FAQs and service issues.
We specialize in making your content as innovative, relevant and easy-to-digest as possible.